Call for Natural Gas Marketing Leadership
It is time for leadership in natural gas marketing. Local markets for natural gas have always been the answer and are critical if we want to insure the long term viability of domestic gas production in the Barnett, Haynesville, Marcellus, and Fayetteville shales. The adoption of clean burning natural gas for electric generation, appliances operation and transportation in consumer markets close to these sources of production offers improved energy value to the consumer while increasing local jobs, taxes and halts the transfer of wealth out of these local markets in pursuit of less efficient distant energy options.
Natural gas should be the best economic choice for major metro markets located close to newly discovered major shale gas fields. The infrastructure to deliver natural gas to these markets already exists. Leveraging the economic advantage of proximity could require changes. Those changes may involve shortening the supply chain with modifications to allow direct sales by processors to consumers, greater access to common carrier pipelines and retail distribution networks. By decreasing the retail cost to the consumer for locally produced natural gas, you create an attractive alternative to other energy options, expand use and grow market size.
Locally produced, clean burning natural gas should be the preferred choice by consumers and business in major producing markets. Marketing natural gas in these markets is critical. It takes education, natural gas conversion products, support services and lowered regulatory impediments. In Texas, a major natural gas producer, home to the Barnett Shale and portions of the Haynesville Shale natural gas plays, use of natural gas has seen an over 20% decline in the 10 years ending 2007 according to the fed's Energy Information Administration. Natural gas use in Texas has clearly been influenced by seasonal use patterns, with natural gas frequently the preferred choice for heating, cooking and hot water. Products and markets by electric providers have continuously chiseled market share from natural gas. It is time that the natural gas industry step back into product marketing. Natural gas powered refrigerators, stoves, transportation, and site generated electricity can offer the consumer great efficiencies.
Natural gas pipelines already exist to deliver energy direct to major metropolitan markets. Because natural gas is converted at the point of use, it avoids the waste inherent with electric transmission, a loss as high as 50% that consumers pay for.
Gas, oil and coal fired utility power plants, even wind and utility grade solar share the reliance on power lines and thus share in the 50% inefficiency of power line loss. Large wind farms being constructed in West Texas are 300 miles or more away from major metro markets in state designated "Competitive Renewable Energy Zones" (CREZ areas). Power lines and supporting infrastructure are being built to bring wind generated megawatt power to major Texas markets like Dallas, Fort Worth, San Antonio, Houston and Austin from state designated CREZ areas at an estimated cost of $1.5 million per construction mile by 2012.
All US and Texas metropolitan markets are already served by natural gas pipelines that deliver full energy value to consumers without line loss. One of the greatest advantages to natural gas and oil is transportation loss via pipeline is less than the 50% transmission line loss of electricity, however produced.
Site converted or produced energy gains a 50% advantage over remotely produced and transmitted electricity. Green or not 50% waste isn't competitive. Natural gas, transmitted via pipeline to the end user and converted directly on-site is both efficient and clean. Use of site located natural gas electric generation would avoid transmission line loss, grid overloading and create a growing healthy market for locally produced natural gas using existing infrastructure.
While proponents of central power plant electric generation might say that small, site located, generators are less efficient, greater use of site located generators offers plenty of additional infrastructure benefits including the decentralization of the power grid and incremental grid expansion based on local need. It is time to rethink and act.
Labels: Energy, Natural Gas

